Unusability
2018
Functioning for a number of months at the url paulmulgrew.com, ‘Unusability’ subverted the tactics of e-commerce websites by introducing a measure of ambiguity. Using Paul’s own image in place of anonymous stock photography, links that go nowhere and incomplete lorem ipsum placeholder text, the user is moved from a sense of familiarity to one of amusement, bemusement and perhaps even frustration - the antithesis of all goal-driven e-commerce sites. With intoxicating consumption opportunities removed the website is instead exposed to reveal its template-based, flat, homogenous components.
*Small edits were made to the functionality of this site when archived.
