'Each moment is pregnant with the promise of another Big Bang.'
Zygmunt Bauman

 

Liquid modernity, baby.

 

I utilise techniques from advertising and design disciplines and subvert them to examine issues of personal identity and the consequences of the neoliberal agenda proliferation in society. It could be said that my work is largely influenced by the technique of détournement adapted by the Situationist International. It wouldn’t be true, but it could still be said.